Genuine Ginger provides content and strategy for brands who keep it real. Branded recipe videos, stop motion videos, recipe development, food photography, product photography, social media photography, strategy, blogging and copywriting tailored to your brand voice to genuinely connect people – one photo, one video, one post, one blog, one recipe at a time.

Michelle Tyler

Oh hey. I’m Michelle with the gingery hair and a compulsion for keeping it real.

I have been doing social media professionally since 2011 for brands big and small. Before that I was a health-minded chef for 6 years creating vibrant meals in the kitchen. I have my culinary degree and a BA in psychology and writing. When I started working with conscious food and beverage CPGs I really found my niche that marries my favorite worlds: mindful food and communication.
In my free time I love to hang out with my new baby, spend time with the people I love, eat all the food, do yoga when I can, and scroll my IG feed looking for inspiration and new ingredients to play with.

Life is a trip guys. I never could have imagined all the joys and heartbreaks it has brought my way and I feel honored that you have supported me through Genuine Ginger. I truly hope things are going amazingfor you on your own perfect path. If you need some help along the way, pleasereach out anytime! I would be delighted to offer some support or just have a chat. I am here.

Charlotte Elkan

Hola! My name is Charlotte and I’m sure you’ve seen me before! Well, at least my hands in some cute food content.

In 2015, I moved from Venezuela to the US to learn English and pursue my BA in Psychology. While in school I became very involved with healthy, clean, natural and sustainable living and started to create content for various CPG brands as a side gig.

Right after graduation I joined the amazing GG team. Since then I have learned so many great things about social media and content creation and have been exposed to tons of amazing brands. Sometimes I have to pinch myself to make sure I’m not dreaming about this amazing job!

In my free time you can find me dancing, working out, at the beach or cooking for my family and most likely making silly jokes.

Justin Tyler

My name is Justin and I like to party. But by party I mean laugh as much as I can, even if it’s at my own jokes!

I have a background in accounting and sales and have been with Genuine Ginger from the beginning, helping with all the business management and supporting the team in any way I can. These days that means everything from helping with invoices to grocery shopping to community management to social ads! There is never a dull moment at GG.

In my free time I try to surf, get to cross fit and do hot yoga whenever I can.