Hi there! I’m Alex: Enneagram 8, INFJ-A, Gemini, Slytherin – if you’re into that sort of thing.
Born and bred in Philadelphia, I come to Genuine Ginger with a Center City pace for productivity, a colorful can-do attitude, and over seven years leading cross-platform creative campaigns for a robust portfolio of lifestyle brands in the health & wellness and food & beverage industries. As a content creator, I am most motivated by brands that aspire to empower a world of happier, healthier humans.
When I’m not doodling, designing, or dishing up finger-licking good content at GG HQ, I put my enthusiasm for healthy eating and exercise into practice as a Certified Nutritionist and Personal Trainer. A true healthy habit hype woman, I won’t hesitate to tell you that I favor few things more than deadlifts, brussels sprouts, and grocery shopping (yes, really!). I spend my early mornings at CrossFit, my evenings cozied up on the couch with my husband and our spunky pup, Genny, and my weekends soaking up the sun whether hiking, biking, running, or just beach bumming.
It’s been a wild ride and I am beyond happy I’m here.