Genuine Ginger provides content and strategy for brands who keep it real. Branded recipe videos, stop motion videos, recipe development, food photography, product photography, social media photography, strategy, blogging and copywriting tailored to your brand voice to genuinely connect people – one photo, one video, one post, one blog, one recipe at a time.

Michelle Tyler

Oh hey. I’m Michelle with the gingery hair and a compulsion for keeping it real.

I have been doing social media professionally since 2011 for brands both big and small. Before that I was a health-minded chef for six years creating vibrant meals in the kitchen. I have my culinary degree and a BA in psychology and writing. When I started working with conscious food and beverage CPGs. I really found my niche that marries my favorite worlds: mindful food and communication.

In my free time I love to hang out with my new baby, spend time with the people I love, eat all the food, do yoga when I can, and scroll my IG feed looking for inspiration and new ingredients to play with.

Life is a trip, guys. I never could have imagined all the joys and heartbreaks it has brought my way, and I feel honored that you have supported me through Genuine Ginger. I truly hope things are going amazing for you on your own perfect path. If you need some help along the way, please reach out anytime! I would be delighted to offer some support or just have a chat. I am here.

Alex Coll

Hi there! I’m Alex: Enneagram 8, INFJ-A, Gemini, Slytherin – if you’re into that sort of thing.

Born and bred in Philadelphia, I come to Genuine Ginger with a Center City pace for productivity, a colorful can-do attitude, and over seven years leading cross-platform creative campaigns for a robust portfolio of lifestyle brands in the health & wellness and food & beverage industries. As a content creator, I am most motivated by brands that aspire to empower a world of happier, healthier humans. 

When I’m not doodling, designing, or dishing up finger-licking good content at GG HQ, I put my enthusiasm for healthy eating and exercise into practice as a Certified Nutritionist and Personal Trainer. A true healthy habit hype woman, I won’t hesitate to tell you that I favor few things more than deadlifts, brussels sprouts, and grocery shopping (yes, really!). I spend my early mornings at CrossFit, my evenings cozied up on the couch with my husband and our spunky pup, Genny, and my weekends soaking up the sun whether hiking, biking, running, or just beach bumming.

It’s been a wild ride and I am beyond happy I’m here.

Justin Tyler

My name is Justin and I like to party. But by party I mean laugh as much as I can, even if it’s at my own jokes!

I have a background in accounting and sales and have been with Genuine Ginger from the beginning, helping with all the business management and supporting the team in any way I can. These days that means everything from helping with invoices to grocery shopping to community management to social ads! There is never a dull moment at GG.

In my free time I try to surf, get to cross fit and do hot yoga whenever I can.