Genuine Ginger provides organic social media content, strategy, and execution for CPG brands who keep it real.
We set out to create content that feels professional, branded, real, and relateable. I like to think of it as influnecer-style content that you have more control over! We work with 5ish full-service clients and a flexing number of additional brands seek us out monthly/as-needed to execute their content visions and needs.
Read on for a little about each of us. There’s F O U R on our team now!
Michelle Tyler
Oh hey 👋 I’m Michelle with the gingery hair and a compulsion for keeping it real.
I’ve been doing social media professionally since 2011 for brands big and small. Before that I was a health-minded chef for six years creating vibrant meals in the kitchen. I have my culinary degree + a BA in psychology and writing. When I started working with conscious CPGs I found my niche that marries my favorite worlds: mindful food, creativity, and communication.
In my free time I hang with my baby, spend time with people I love, eat all the food, and scroll my IG feed looking for inspiration.
Life is a trip, friends. I never could have imagined all the joys and heartbreaks it has brought my way. I am truly honored that you’ve supported me through GG and would love to support you on your own perfect path. Please reach out anytime!
Oh! And taking the lead from my team, I am an Enneagram 9, Aries Sun, Libra Moon.
Alex Coll
Hi there! I’m Alex: Enneagram 8, INFJ-A, Gemini, Slytherin – if you’re into that sort of thing.
Born and bred in Philadelphia, I come to Genuine Ginger with a Center City pace for productivity, a colorful can-do attitude, and over seven years leading cross-platform creative campaigns for a robust portfolio of lifestyle brands in the health & wellness and food & beverage industries. As a content creator, I am most motivated by brands that aspire to empower a world of happier, healthier humans.
When I’m not doodling, designing, or dishing up finger-licking good content at GG HQ, I put my enthusiasm for healthy eating and exercise into practice as a Certified Nutritionist and Personal Trainer. A true healthy habit hype woman, I won’t hesitate to tell you that I favor few things more than deadlifts, brussels sprouts, and grocery shopping (yes, really!). I spend my early mornings at CrossFit, my evenings cozied up on the couch with my husband and our spunky pup, Genny, and my weekends soaking up the sun whether hiking, biking, running, or just beach bumming.
It’s been a wild ride and I am beyond happy I’m here.
Justin Tyler
My name is Justin and I like to party. But by party I mean laugh as much as I can, even if it’s at my own jokes!
I have a background in accounting and sales and have been with Genuine Ginger from the beginning, helping with all the business management and supporting the team in any way I can. These days that means everything from helping with invoices to community management to social ads! There is never a dull moment at GG.
In my free time I play with my baby, try to surf, get to cross fit whenever I can.