Genuine Ginger provides organic social media content, management, and influencer marketing for CPG brands who keep it real.
Genuine Ginger started in 2014 when Michelle (hi it’s me!) left an in-house social media CPG job to focus on her passion of creating delicious, engaging content for food and beverage brands. Through hard work, lots of learning, acquiring loads of props, and the endless support and referrals from amazing friends/colleagues, we went from a side hustle to a small team supporting brands with one-off briefs to monthly full-service social media management and everything in between.
Oh hey! I’m Michelle with the gingery hair and a compulsion for keeping it real.
I’ve been doing social media professionally since 2011 for brands big and small. Before that I was a health-minded chef creating vibrant meals in the kitchen. I have my culinary degree + a BA in psychology and writing. Working with conscious CPGs marries all my favorite worlds: mindful food, creativity, and communication.
In my free time I mostly hang with my husband, toddler, and new baby, eat all the food, and try to squeeze in naps wherever I can ha! And taking the lead from my team, I am an Aries Sun and Libra Moon.
Hey there! I’m Julia, the Social Media Community Manager at Genuine Ginger! I have a strong passion for holistic living, delicious food, and a BS in Business Marketing from Cal Poly SLO. I love working in the CPG space and am always on the hunt for unique brands and influencers to work with.
On the weekends, you can find me swimming in the ocean, at hot yoga, or possibly catching a quick flight somewhere fun! I love nature, traveling, and my 3-year-old golden retriever, Banks. My favorite social media platform is TikTok! I’m a Libra Sun and Virgo Moon.
Social Media Community Manager
Hi! I’m Kayley, Project Manager at Genuine Ginger! I have a passion for traveling, spending time with family and friends, and living a healthy lifestyle. I love adventures with my husband, our 1-year-old daughter, and our dog, Graham.
My favorite place I’ve crossed off the bucket list is South Africa. Going on safari and experiencing up close encounters with wildlife is something I’ll never forget!
I have a background in sales marketing, but also spent years growing a business in social media with my husband and partnered with clients all over the world. I’m extremely excited to bring the best of what I’ve learned to the awesome team at Genuine Ginger. It’s the perfect blend of my favorite hobbies mixed with my strengths and passion!
Hi! I’m Allison, a Southern California born and raised gal with a love for all things art, food, and music. I’m most likely to be seen planning my next concert, a weekend ski trip (water or snow), or at the farmers market planning for an elaborate meal out of Molly Baz’s cookbook.
Art has always been at the center of my world and my passion for food came when I learned just how positively powerful it can be for your health and happiness. My love for the two became perfectly married at Genuine Ginger. I’m so grateful to be here creating meaningful content for such amazing brands with this truly inspiring team!
Hi! I’m Raquel!!
I’m the Social Media Marketing Specialist for Genuine Ginger supporting the planning, captions, analytics, and content creation! I have my BA in Human Communications from Cal State Fullerton, which helps me best embody our brands. Naturally, I spend a lot of time on social media and I am most inspired by brands that encourage a healthier, happier, more unified world ☺️
Outside of work, I spend my time playing chess, going on hikes, hitting the beach, and spending time with my closest people! To relax, I like to cook a delicious meal, drink a good glass of wine, and curl up on the couch with my boyfriend and pets. A little *fun fact* about myself: my first word was “.com” so I was destined to end up in the social media industry!
And if you’re wondering, I’m a Gemini sun, Leo moon, and Taurus rising as well as a Slytherin Potterhead 🤗
Social media marketing specialist
My name is Justin! I have a background in accounting and sales and have been with Genuine Ginger from the beginning, helping with all the business management and supporting the team in any way I can. There is never a dull moment at GG.
In my free time I hang with my kids, go to the beach, surf, and get to cross fit whenever I can.
“Having worked with Michelle at Genuine Ginger for nearly a decade, I have to say she is best in class. She sets the gold standard in agency partners.
And better than that, she’s one of the best, most thoughtful human beings I know.”
CEO, Velocity Snack Brands & CEO Popchips
“Michelle + team are an absolute pleasure to work with! I have been working with her for about 4 years now at two different companies and she is my go-to person. I can trust her to produce the best work and she always understands the brand!“
Social Media Manager, Athletic Greens
“I love working with Michelle and the Genuine Ginger team! The attention to detail and dedication she gives Arctic Zero is truly appreciated. She is someone I can ALWAYS rely on and trust. I’ve had the pleasure to work with her for 7 years and consider her a friend. I look forward to working with her for many, many more years to come!”
Marketing Manager, Arctic Zero
“Michelle and the team at Genuine Ginger do a wonderful job managing our social media content. They have a deep understanding of our audience, and a great handle on what is authentic for the brand. The visual content – still photos, videos and stop motions, and recipes are always beautiful, high quality, and make the brand shine. The team is reliable and flexible, and willing to support us even when we aren’t as organized as we should be. It’s great peace of mind knowing that Michelle and her team are handling things!”
Digital Marketing Director, Om Mushrooms
“The Genuine Ginger Agency is a dream to work with. Michelle and her team are creative, professional, daring and wise. With the ever-changing needs of the social media/digital landscape, they are able to guide, navigate and continue to push forward with relatable content that gets the message across while being fun and engaging. Projects are delivered on-time and within budget, and communication is prompt and thorough. “
VP of Sales & Marketing, OCHO Candy
Real-life food styling with or without product integration, shot in natural light.
We do our best to make photos feel natural and influencer-inspired while always keeping an eye on metrics to create top performers.
social media photos
On-trend recipe creation using ingredients and processes that connect with the ethos of your brand.
We can come up with recipe ideas based on your product focus or you can be super specific on requests.
Recipe videos, Reels, TikTok videos, stop motion videos, and other short social media videos like cinemagraphs, boomerangs, slo-mos and hyperspeeds.
If you have the capability to create your own content and execute day to day, but don’t know where to start this is for you.
I love to help brands create a custom, actionable plan to get you moving strategically.
Customized social media management based on your needs and budget.
This can include anything you need such as calendar planning, content creation, caption writing, community management, influencer management, and monthly analytics.
full service social media
I’ve worked in-house in some version of your job so I know all the chaos you’re juggling. It is my goal to always keep things moving forward, on-time, and as mellow as can be.