organic Social media strategy & execution for CPG brands
that keep it real.

“From basic to brilliant! Genuine Ginger has transformed Big Tree Farms’ social media presence with fresh creativity and strategic thinking. Their team brings wit and innovation to every post, turning our feeds into engaging destinations. They seamlessly integrate with our Marketing Team, collaborating effectively with internal teams and external partners to maximize impact. Their dedication and follow-through are unmatched – when they commit, they deliver. Best decision for our brand’s social presence.”

“Working with the Genuine Ginger team has been a total game-changer for our new CPG brand and small family business. They’ve taken our social media to the next level while keeping our tone and values authentic. Every post they create shows off their creativity, blending our brand’s personality with trends & recipes our followers love. Thanks to them, we’re connecting with our customers in a way that really matters. Michelle’s team is not just super creative— they’re also organized, easy to work with, and an absolute joy to collaborate with. They’ve become such an important part of our growth since we started working with them last year!”

“Having worked with Michelle at Genuine Ginger for nearly a decade, I have to say she is best in class. She sets the gold standard in agency partners. And better than that, she’s one of the best, most thoughtful human beings I know.”

“Working with Genuine Ginger has been an absolute joy over the years. Michelle and her team are pros—organized, responsive, and always in sync with our needs. Their content calendar keeps everything running smoothly, and they’ve been incredibly flexible with our monthly campaigns—and even a few last-minute requests we’ve thrown their way. 😉 They consistently deliver beautiful, high-quality content that’s fresh, on-brand, and has played a big role in helping our accounts grow by attracting new consumers and fans. We’re truly grateful for the partnership and always excited to see what they’ll come up with next!”

“I’ve had the pleasure of partnering with Michelle and her team at two brands—Zing Bars and Theo Chocolate—and I can’t recommend them highly enough. Michelle is not only talented and strategic, she’s also incredibly collaborative. She truly becomes an extension of your marketing department, which has proven to be invaluable for my small [but mighty] teams. From developing and creating content deeply aligned with our brand voice, to jumping in with flexible support across projects and campaigns, Genuine Ginger delivers every time. Michelle just gets it—she’s thoughtful, responsive, and always brings fresh ideas to the table. If you’re looking for a trusted partner who can help you tell your story, grow your brand, and actually make your life easier, Genuine Ginger is it!”