ABOUT GENUINE GINGER
Genuine Ginger provides content and strategy for brands who keep it real. Branded recipe videos, stop motion videos, recipe development, food photography, product photography, social media photography, strategy, blogging and copywriting tailored to your brand voice to genuinely connect people - one photo, one video, one post, one blog, one recipe at a time.
Oh hey. I’m Michelle with the gingery hair and a compulsion for keeping it real.
I have been doing social media professionally since 2011 for brands big and small. Before that I was a health-minded chef for 6 years creating vibrant meals in the kitchen. I have my culinary degree and a BA in psychology and writing. When I started working with conscious food and beverage CPGs I really found my niche that marries my favorite worlds: mindful food and communication.
Personally, I love to explore the world, cook for my family and friends, and wander the aisles of the grocery store looking for new ingredients to play with. It’s the simple things in life that really matter to me!
I feel so fortunate to be living this lovely and surprising adventure and I hope things are going amazing for you on your own perfect path. If you need some help along the way, please check out my services or reach out any time. I would be delighted to help!
CLIENTS PAST & PRESENT
PRESS COVERAGE FOR CLIENTS
Amazon Store Content for Chameleon Cold-Brew
Thrive for FitVine Wine, “Festive Low-Sugar Wine Cocktails That Will Seriously Make Your Memorial Day”
San Diego Tribune for Olli Salumeria, “Appetizer Features Artisanal Salami”
Reader's Digest for Chameleon Cold-Brew, "8 Yummy Things to Do with Coffee—Besides Drink It"
Prevention for Chameleon Cold-Brew, "Cold Brew Coffee Isn't Just For Drinking: Try These 7 Delicious Recipes"
Mind Body Green for Bare Snacks, "The Best Healthy Snacks of 2017 (So Far)"
Bikini for Chameleon Cold-Brew, "Summer Mornings Are For Rose Lattes"